They're only 3.5 inches by 2 inches (usually) but those few inches are prime real estate. They introduce future customers / clients to not only you but your brand as well. How well are they representing and explaining the who, what, and where of you and your brand? Are they doing a great job or are they falling flat and leaving your customers / clients in the dark? Jade Café was asking themselves those same questions, and came to us to redesign their business cards to better reflect their brand.
Above is their original business card. As you can see, it's very dark, the whole logo gets lost, it's hard to read the person's name, and all of the contact information and company location is all the same size. What do you think they offer? What is it like there? From this card, all you gather is that this is a café of some sort located in La Crosse, Wisconsin, and judging by the name maybe serving Asian cuisine.
Well, would you be surprised to learn that Jade Café serves frozen yogurt, coffee, sandwiches, salads, smoothies, and more? Plus, they offer a comfortable atmosphere with free Wi-Fi, dine in, carry out, and drive-thru options. None of those were conveyed to you by their old business card.
When we redesigned their business card (below) we made sure to not only include that info in someway, but to also make it:
